Graphics & Designing - Price Plan

Here’s a comprehensive price plan for your Pen and Colors design services, including international price comparisons (USD, EUR, GBP, AUD, CAD) and package breakdowns: 

Table 1. Basic Tier → Standard Tier → Premium Tier 

Service 

Basic (Budget) 

Standard      (Most Popular) 

Premium (High-End) 

Rush Fee (+20%) 

Logo Design 

$50

$120

$200

+$40–$100 

(2 concepts, 2 rev.) 

(4 concepts, brand guide) 

(unlimited rev., 3D mockup) 

Business Cards 

$30

$80

$150

+$20–$60 

(1 design) 

(print + digital) 

(interactive QR) 

Social Media Kit 

$60

$150

$300

+$50–$120 

(3 posts) 

(10 posts + stories) 

(full brand suite) 

Flyer/Brochure 

$40

$100

$180

+$30–$90 

(1-page) 

(2-sided) 

(animated PDF) 

Canva Template 

$20

$50

$120

+$15–$40 

(1 template) 

(5-template bundle) 

(custom brand kit) 

 Table 2. International Price Comparison 

 

Country 

Currency 

Basic Logo 

Standard Logo 

Premium Logo 

Avg. Local Market Price* 

USA 

USD 

$50 

$120 

$200 

$45–$250 

UK 

GBP 

£40 

£95 

£160 

£35–£200 

EU 

EUR 

€45 

€110 

€185 

€40–€220 

AUS 

AUD 

$75 

$180 

$300 

$70–$350 

CAN 

CAD 

$65 

$160 

$270 

$60–$320 

 

Table 3. Price Comparison Sheet

 

Platform 

Logo Price Range 

Turnaround 

Revisions 

Pen and Colors Advantage 

Fiverr 

$20–$500 

3–10 days 

1–5 

Faster delivery, unlimited rev. (Premium) 

Upwork 

$50–$300/hr 

Varies 

Varies 

Fixed pricing, no hourly surprises 

99Designs 

$200–$1,000 

7+ days 

Contest-based 

Direct collaboration, no contests 

Etsy Templates 

$5–$50 

Instant 

None 

Custom designs (not templated) 

 

 

Table 4. Add-Ons & Extras 

 

Add-On 

Price (USD) 

International Equivalent 

3D Mockup 

+$15 

€14 / £12 / AUD $23 / CAD $20 

Source Files 

+$30 

€28 / £24 / AUD $45 / CAD $40 

Social Media Animation 

+$50 

€46 / £40 / AUD $75 / CAD $65 

Print-Ready Bleed Setup 

+$25 

€23 / £20 / AUD $38 / CAD $33 

 

Table 5. Pricing Tiers (3-Column Layout)

 

Basic 

Standard ( Most Popular) 

Premium 

$50 

$120 

$200 

Ö         Great for startups 

Ö         Perfect for growing brands 

Ö         White-glove service 

Ö         2 concepts 

Ö         4 concepts 

Ö         Unlimited concepts 

Ö         2 revisions 

Ö         4 revisions 

Ö         Unlimited revisions 

X      No brand guide 

Ö         Basic brand guide 

Ö         Full brand kit 

X     Standard file types 

Ö         Print + digital files 

Ö         3D mockups + source files 

 

 

Table 6. Comparison Table  (Why Pen and Colors Beats the Rest)

 

Feature 

Us 

Fiverr 

99Designs 

Fixed Pricing 

Ö          

X   (Bid wars) 

Ö         (Contests) 

Unlimited Revisions 

Ö          

X   (1–5 max) 

X

24-Hour Support 

Ö          

X

X

Source Files 

Ö          

X   (Extra fee) 

X

 

Key Takeaways 

Competitive Pricing:  

  • 20–30% cheaper than agencies, with faster turnaround.  
  • Premium tier matches high-end quality at lower rates. 
Global Appeal:  
  • GBP/EUR prices adjusted for purchasing power parity.  
  • AUD/CAD rates include slight discount for bulk orders. 
Transparency:  
  • No hidden fees (unlike hourly platforms like Upwork).  
  • Rush fees clearly defined.