Here’s a comprehensive price plan for your Pen and Colors design services, including international price comparisons (USD, EUR, GBP, AUD, CAD) and package breakdowns:
Table 1. Basic Tier → Standard Tier → Premium Tier
|
Service |
Basic (Budget) |
Standard (Most Popular) |
Premium (High-End) |
Rush Fee (+20%) |
|
Logo Design |
$50 |
$120 |
$200 |
+$40–$100 |
|
(2 concepts, 2 rev.) |
(4 concepts, brand guide) |
(unlimited rev., 3D mockup) |
||
|
Business Cards |
$30 |
$80 |
$150 |
+$20–$60 |
|
(1 design) |
(print + digital) |
(interactive QR) |
||
|
Social Media Kit |
$60 |
$150 |
$300 |
+$50–$120 |
|
(3 posts) |
(10 posts + stories) |
(full brand suite) |
||
|
Flyer/Brochure |
$40 |
$100 |
$180 |
+$30–$90 |
|
(1-page) |
(2-sided) |
(animated PDF) |
||
|
Canva Template |
$20 |
$50 |
$120 |
+$15–$40 |
|
(1 template) |
(5-template bundle) |
(custom brand kit) |
Table 2. International Price Comparison
|
Country |
Currency |
Basic Logo |
Standard Logo |
Premium Logo |
Avg. Local Market Price* |
|
USA |
USD |
$50 |
$120 |
$200 |
$45–$250 |
|
UK |
GBP |
£40 |
£95 |
£160 |
£35–£200 |
|
EU |
EUR |
€45 |
€110 |
€185 |
€40–€220 |
|
AUS |
AUD |
$75 |
$180 |
$300 |
$70–$350 |
|
CAN |
CAD |
$65 |
$160 |
$270 |
$60–$320 |
Table 3. Price Comparison Sheet
|
Platform |
Logo Price Range |
Turnaround |
Revisions |
Pen and Colors Advantage |
|
Fiverr |
$20–$500 |
3–10 days |
1–5 |
Faster delivery, unlimited rev. (Premium) |
|
Upwork |
$50–$300/hr |
Varies |
Varies |
Fixed pricing, no hourly surprises |
|
99Designs |
$200–$1,000 |
7+ days |
Contest-based |
Direct collaboration, no contests |
|
Etsy Templates |
$5–$50 |
Instant |
None |
Custom designs (not templated) |
Table 4. Add-Ons & Extras
|
Add-On |
Price (USD) |
International Equivalent |
|
3D Mockup |
+$15 |
€14 / £12 / AUD $23 / CAD $20 |
|
Source Files |
+$30 |
€28 / £24 / AUD $45 / CAD $40 |
|
Social Media Animation |
+$50 |
€46 / £40 / AUD $75 / CAD $65 |
|
Print-Ready Bleed Setup |
+$25 |
€23 / £20 / AUD $38 / CAD $33 |
Table 5. Pricing Tiers (3-Column Layout)
|
Basic |
Standard (★ Most Popular) |
Premium |
|
$50 |
$120 |
$200 |
|
Ö Great for startups |
Ö Perfect for growing brands |
Ö White-glove service |
|
Ö 2 concepts |
Ö 4 concepts |
Ö Unlimited concepts |
|
Ö 2 revisions |
Ö 4 revisions |
Ö Unlimited revisions |
|
X No brand guide |
Ö Basic brand guide |
Ö Full brand kit |
|
X Standard file types |
Ö Print + digital files |
Ö 3D mockups + source files |
Table 6. Comparison Table (Why Pen and Colors Beats the Rest)
|
Feature |
Us |
Fiverr |
99Designs |
|
Fixed Pricing |
Ö |
X (Bid wars) |
Ö (Contests) |
|
Unlimited Revisions |
Ö |
X (1–5 max) |
X |
|
24-Hour Support |
Ö |
X |
X |
|
Source Files |
Ö |
X (Extra fee) |
X |
Key Takeaways
Competitive Pricing:
- 20–30% cheaper than agencies, with faster turnaround.
- Premium tier matches high-end quality at lower rates.
- GBP/EUR prices adjusted for purchasing power parity.
- AUD/CAD rates include slight discount for bulk orders.
- No hidden fees (unlike hourly platforms like Upwork).
- Rush fees clearly defined.

